MINDFULL LAUNCHES TWO ORGANIC TEA BRANDS

BOULDER, Colo. – MindFull, Inc. is introducing Gaiam and Vibe, two ready-to-drink organic electrolyte tea brands as the first products in their beverage portfolio. Both product lines will launch nationwide in January of 2019 in retail stores as well as e-commerce sites.

Founded in 2018, MindFull, Inc. is focused on creating next generation functional brands that prioritize health, wellness and sustainability for consumers that will also drive category growth for retailers. MindFull, Inc. was founded by industry pioneer Matthew Jimenez. Jimenez has over 20 years of experience in the organic and natural food sector and has brought hundreds of products to market over multiple categories.

“Our goal with MindFull is to create food and beverage products that offer functional ingredients that better the health of the global market. In addition to being an innovator in organics, we are committed to holistic wellness and will bring products to market that are more sustainable, healthier as well as more focused on the wants and needs of consumers and retailers alike,” said Jimenez, Founder and CEO of MindFull, Inc.

MindFull, Inc. will continue to expand its portfolio of products in 2019 following the launch of both Gaiam and Vibe teas.

Gaiam Teas:

Organic, green teas that are made with artesian spring water that include naturally-occurring electrolytes and minerals.

  • 38-42 milligrams of naturally-occurring caffeine from USDA-certified organic green tea
  • Hydration from naturally-occurring electrolytes
  • 2g of sugar per carton from organic honey
  • 20 calories per 500mL Tetra Pak
  • Available in four flavors: Hibiscus, Lemon, Mint and Pomegranate

Vibe Teas:

Organic, black teas that are made with artesian spring water that include naturally-occurring electrolytes and minerals.

  • 48 milligrams of naturally-occurring caffeine from USDA-certified organic black tea
  • Hydration from naturally-occurring electrolytes
  • 1g of sugar per carton from organic honey
  • 20 calories per 500mL Tetra Pak
  • Available in four flavors: Mint, Lemon, Peach and Pomegranate

With consumers looking for organic beverages that are also sustainable, Gaiam and Vibe chose Tetra Pak packaging for their single-serve organic teas.  Tetra Pak cartons are comprised of up to 70 percent renewable materials (predominantly paperboard and a plant-based cap) and is 100 percent recyclable, which makes the product an environmentally superior choice to plastics and easier to carry than glass bottles and aluminum cans.

This month, Gaiam and Vibe will be available in Whole Foods Market’s 365 stores and Central Market. By March of 2019, Gaiam and Vibe will be available in over 400 stores nationwide.

About Mindfull, Inc. 

MindFull, Inc. was founded in 2018 with the mission of bringing innovative food and beverage products to market that feature the highest quality ingredients, sustainable packaging and ethical sourcing to improve health and well-being. The MindFull, Inc. team has over 75 years combined experience in the organic and natural products industry, leading to a unique, highly differentiated approach to category management, new product development and market leadership. In 2019, they have launched Gaiam and Vibe, two ready-to-drink, organic tea brands that are available nationwide. For more information about MindFull, Inc., please visit mindfull.com.

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