On its own, black tea is known as an energizing alternative to coffee as it contains caffeine and MindFull ‘Vibe’ is introducing consumers to not only an organic black tea product that’s conveniently packaged and energizing, but also rich in electrolytes too.
The organic black tea beverages contain naturally occurring electrolytes and unlike many tea products that are branded as soothing, calming and beneficial for helping consumers unwind, these ones are packaged for on-the-go consumption. At Natural Products Expo East, MindFull introduced Vibe in pomegranate and mint flavors, which are packaged in the same kind of Tetra Pak cartons as used by Flow Alkaline Spring Water.
As many consumers are looking for energizing, better-for-you alternatives to sugary energy drinks, tea-based beverages and snacks are coming to the forefront.
ORIGINAL ARTICLE: https://www.trendhunter.com/trends/organic-black-tea